Design | corporate id | stationery | print
RAC Property Group wished to undertake a brand refresh that created a clearer identity among its target audiences.
The project deliverables was to:
- Develop a new brand identity, including a new logo for the company;
- Produce a complete brand guide;
- Design and print a set of marketing and communications materials, including letterheads, business cards and additional branded merchandise for sale and staff, along with logistics.
- Conceptualise ideas for a new responsive company website to showcase the luxurious properties on the market.